`Head Trip': Local Retailer Starts Search

Article Abstract:

Specialty hat retailer Lids is shopping for an advertising agency with the aid of consultant Kilter Inc, which says it is leaning toward smaller rather than larger agencies due to the account size, reportedly $3 to $4 million. Lids hopes to build awareness and is accordingly seeking a shop with expertise in creating strong consumer brands. It most recently contracted with Lane Advertising in Salem, MA, which has created radio spots, in-store promotions and two 30-second TV commercials. Lane worked for Lids only on a project basis and chose to sever ties with the client when the commercials were completed due to what one executive termed 'creative differences.' Lids operates 400 stores in 40 states.

Company Planning/Goals, Clothing and Clothing Accessories Stores, APPAREL AND ACCESSORY STORES, Specialty Chain Stores, Marketing, Contracts, Clothing stores, Lids Inc.

---

BURNING DOWN THE HOUSE

Article Abstract:

Robaire and Hogshead's "freelance creative department," which is headed by Jean Robaire and Sally Hogshead, invited 600 guests to a "traveling freak show" to celebrate the agency's first anniversary. The party featured oral cigarette extinguishers, contortionists, the "Human Candy Head," and "an out-of-control dominatrix." Guests attending the Venice, CA, extravaganza included Team One's Nic York, Matt Bogen and John Figone, Ammirati Puris Lintas' Mark Ronquillo, and others.

Advertising agencies, Agency Self Promotion, Public relations, Robaire and Hogshead

---

Visa Calls NFL Review

Article Abstract:

Visa USA began its advertising campaign highlighting its National Football League sponsorship.

Commercial Banks, Commercial Banking, Campaign Launched, Banking industry, Advertising, Visa U.S.A. Inc.

Similar abstracts:

• Abstracts: Buyers turning to cable as ratings gap slims. Diller taps Baker to be president of USA Networks
• Abstracts: CC and D Plays to Its Strengths. First Union Eyes 6 Agencies
• Abstracts: Hill, Holliday Pairs Lynch, Rickles In Fidelity Spots. accounts in review/2
• Abstracts: Zim Meets Serquest's Challenge. ACCOUNTS IN REVIEW
• Abstracts: Yahoo! informs the world it's now an e-mall. RJR Nabisco plans cuts in both tobacco and food units

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.